>But defending the indefensable is not the answer either.<
It depends upon what the question is. If it is "How to ensure the continuance of a revenue stream large enough to support both massive organisational indebtedness and presentation of a high cost brand/product ?" Then "defending the indefensible" is the unequivocal business PR response. The Tabacco industry has been doing just that for forty years.
POV is a Rawat Corp. soldier, making sure that should any media types be reading here they've got an online rebuttal fed to them alongside the health warnings and independent research that underscores this Forum.