In the Top ten on Amazon:
1) Orwell 1984 signet edition
4) 1984 trade paperback
8) It Can't Happen Here by Sinclair Lewis
9) Brave New World by Aldous Huxley
This is not something new. However, it has been used more prominently in politics w/the the arrival of tv and now the web. Ms Conway and other of her ilk in the Trump Admin appear to be taking it to the next level w/ no fear of retribution from those minions who just need to believe.