Diluted Brand
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Posted by:
NikW

11/08/2005, 10:17:26
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from Embroidery Monogram Business

http://www.embmag.com/embroiderymonogram/magazine/article_display.jsp?vnu_content_id=1001391242

Elan Vital, East Liverpool, Ohio, gives its products a distinctive look with 100% woven silk and a necktie adorning the side. Celebrities including Oprah Winfrey, Sarah Michelle Geller and Lindsay Lohan have had their names embroidered with the Elan Vital Celebrity Font created exclusively for the line, says Tisha Beatty, Elan Vital CEO. "While the delicate nature of 100% silk makes it a challenge for embroiderers, it's great for high-end accounts and people who want to wear it for high-end occasions," she says







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