In propagating his so-called "Knowledge," Rawat has a dilemma.  His teaching contains a dualism that he has to get people to accept:

(1) the experience he calls Knowledge is universal and within everybody's heart

(2) there is a unique way to experience this experience, by trusting Rawat and practicing his four techniques.

Will the Keys be able to get new people to accept this teaching?

I've just read the contents for Key One, (below), and see that it contains exactly what would be expected by any of us who are already all too familiar with Rawat's Knowledge.  Rawat's starting point is the human quest for fulfillment.  So far so good, I suppose.  I don't think a new person would find anything inherently objectionable to the ideas voiced in these dvd's.  Most people understand the pursuit of happiness in their lives and realize that it does not come from materialism, but rather depends on their own heart's understanding. 

The only negative point here might be that Rawat goes on and on for hours basically explaining something that needs no special explanation, something that everybody already understands, so the newcomers might feel they are being talked to in a condenscending manner and they might wonder why they are required to listen to all this stuff as if it were novel and unique to Rawat. 

But perhaps this initial hook about the thirst for fulfillment will get the new person eager for Keys 2-5.  They will undoubtedly be wondering why there is so much secretiveness and so much preparation involved and they will be hoping for information more substantial, less vague and general.

So bring on Key Two!