Here's how Rawat describes his role these days:

What is Maharaji’s role in this process?

He introduces the possibility of finding peace within and offers a practical way of doing so. He offers inspiration and guidance throughout the preparation process and after.

But he used to explain things just a wee bit differently:

Where does Guru Maharaj Ji fit in?

Guru Maharaj Ji doesn't fit in anywhere.  Guru Maharaj Ji is Knowledge.  It is Guru Maharaj Ji's Knowledge.  You can put it a zillion ways.  But Guru Maharaj Ji is Knowledge.  Who are you going to do service to, for?  Guru Maharaj Ji.  What are you going to meditate on?  The Holy Name, which is Guru Maharaj Ji. 

I mean, that's what my experience is of Knowledge.  And to me it's very, very clear that I can live without Knowledge.  But I cannot live without Guru Maharaj Ji.  That is the difference.  Because Guru Maharaji Ji comes and reveals his one aspect to all of us, which is his Knowledge. 

(my emphasis)

I just wonder what it might be like for a new person to see this in and around all the cult subterfuge.  Can you imagine?