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Re: Duh, Dant? -- Lexy Top of thread Forum
Posted by:
dant ®

10/23/2005, 02:47:25
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Well there are three things. First of all the magazine itself is someone dubious. It only had five issues for example. Magazines come and go, but they seem at best very amateurish. I have to wonder what kind of readership they were/are hoping to find and how they hoped to find it. But it could also be that the magazine is itself a fake.

Second point is that the Magazine cover as depicted on tprg doesn't exist on the magazine's website. The number five issue has a different cover, lists different feature articles and doesn't mention Prem Rawat at all.

On the tprf version, there is a big fat orange banner running diagonally across the cover with "The Race to Win/ An Interview with Prem Rawat" printed in reverse type. The cover art is a neutral picture of an office building, completely boring and not very "cover-like". Normally you have a picture of a person. In the version on the magazine's website, there is no Prem Rawat banner, and the cover art is a picture of some Australian guy who is featured in the issue. Both versions show a list of feature articles, but they are completely different. By the way, the version on tprf only shows the cover and the two page spread of the supposed interview. All this suggests that the issue is a fake, or is a special edition created only for Prem Rawat.

The third point is that on the spread showing the supposed interview of Prem Rawat, in the upper right hand corner it says, "advertorial". It is considered ethical magazine practice and important for the publisher's reputation to make the distinction between advertising and editorial content clear to the reader. While the term advertorial is somewhat cynical, it serves that purpose. Normally when an ad is made to look like an editorial, the word "advertisement" is printed on the top corner of the page. The "interview" is anyway so obviously contrived that you would have to be an idiot to think it was anything but an ad. I find that in itself amazing, that EV or whoever put that together doesn't have the sense to lend the "interview" some authenticity. But really, all of the pretend interviews with Rawat have been like that. But getting back to the point, the fact that this ad is being presented on tprf as a legitimate editorial piece is lying. I would make that accusation about most of the articles on tprf, but in this case it is especially obvious.

In conclusion: The magazine may or may not be a fake, but at best doesn't seem to be viable. The issue itself seems to be some kind of a fake. Finally the article itself is not an article but an advertisement. Tprf using this on their website as an example of legitimate press coverage is unethical, disingenuous and beyond all else pathetic.







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