The more outrageous the gown or robe the more impressive you will appear to the the gullible. Your grandiose outfits will disquise what little you actually know and will insinuate importance and power. And don't forget the tacky headgear, the higher it sits above the head and the more ornate the design you choose will create the larger illusion of spirituality. Superficial as this all sounds it still works ala GMJ in his heyday, the pope and various pastors, priests and preachers of all persuasions.