Act like you know something special, something precious that only you know, act like you believe itto be true, and really learn to project confidence

Great ham, that's about it, very well summarized.   In a nutshell, that's really all it takes.

You can even be a terrible speaker and be unattractive (like Rawat), but if you offer something mysterious, and always project complete confidence about it, some people who want a (father, teacher, magician, god, guardian angel), to tell them what to do, and give them the answer, can get caught up with such cult-leaders, unfortunately.