"The Keys are not sold, and neither Maharaji nor the organizations supporting his work receive a financial benefit from their distribution".

So, suppose someone watches these "Keys" videos and ends up gifting something that benefits Rawat financially personally - whether it's shares in a business, or bequeathing him a property, or even just a gift of cash in a brown envelope at darshan - as many thousands of premies have done over the years.

The fact is that he HAS benefited in the past from hooking people into "Knowedge", and looks highly likely to do so in the future from this "Keys" project.

Which means that his advertised statement above is false and misleading.