As for money and sex - both highly overrated in my mind. Freedom, now that's a really important one. And the main reason why cults are so damaging. Not just freedom of movement, but freedom of the mind. I love my mind. In fact, I adore my mind. Even when all else fails, I hope to be able to use my mind as long as possible. To think that cult leaders steal that freedom from people is a disgrace of the highest order. Dictators don't always manage to do that, but cult leaders and religious leaders always seem to go for that freedom first.